The Kleenex rebrand feels like it's always been there (in a good way)
This strong new identity cleans up. Kleenex is such a strong brand that in some parts of the world, the word 'Kleenex' is used interchangeably with …
View ArticleSorry, but I don't believe the Coca-Cola logo is hiding a secret message
This might be a design theory too far. Plenty of the best logos of all time contain hidden messages. From FedEx's famous 'negative space arrow' to the …
View ArticleHow to develop a sonic identity: 4 expert tips
Practical advice for getting started with sonic branding. Adopting a sound-first strategy is more than simply a fad; it's a calculated move that gives …
View ArticleAdobe's GenStudio is the AI app I never knew I needed
Artists, say goodbye to menial marketing work. Adobe's GenStudio is not something I'd normally think of using. I sat through the Adobe MAX 2024 …
View ArticleI love Tesco’s bold logo redesign ads
Produce speaks louder than words. Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped-back reimagining of its …
View ArticleFiverr’s tasteless new AI ad fails to read the room
Making a song and dance about AI concerns feels inappropriate. Fiverr has released what it calls a "delightfully ironic new AI campaign," spotlighting …
View ArticleThese spooky McDonald’s ads are minimalist perfection
I love the stripped-back design. Design fans are praising these crafty McDonald's ads that expertly use subtle imagery to create a series of spooky …
View ArticleThe beginner's guide to flat design
We examine the continuing trend for flat design and what you can learn from it. In the past, web designers put a particular focus on showing off their …
View ArticleFrom camo couture to MAGADonald's: how merch defined the 2024 presidential...
Behold the power of the humble hat. There have been countless memorable moments from this year's presidential race, but nothing showcases the …
View Article"There were tears of happiness": How a fan-made Coldplay logo caught the...
The Moon Music logo design is going stratospheric. Music fans have been designing their own posters and logos for years, but it isn't often that a …
View ArticleThis US college was right to change its unreadable logo design
(but not for the reason people are saying). I was initially skeptical when I heard a college had ditched its traditional script logo because of …
View ArticleBose's new rebrand showcases its hand drawn heritage logo
A subtle design tweak makes a big impact. Bose has unveiled a harmonious new brand identity celebrating its heritage while carrying its innovative …
View Article"Brands cannot disconnect from their past": How Absolut Vodka embraces...
From the bottle to the logo, Absolut knows the power of its brand assets. Countless brands have been resurrecting old logos and assets in recent …
View ArticlePeople are still mistaking this Nike Air logo for the Wingstop emblem
But the fast food chain had the last laugh. Foodies and sneakerheads have been perplexed for years by the bizarre similarity of these completely …
View ArticleElon Musk's biggest design controversies
From bizarre logos to recalled cars and lots of lawsuits, the world's richest man has been connected to no end of design debacles.
View ArticleAll about sonic branding
Having a visual identity is no longer enough. Brands need to have a sonic identity too. Here's all we know about the world of audio logos.
View ArticleWhy you need to adopt a 'fix and flex' approach to branding
How relying on consistency sinks a brand. Solely focusing on brand compliance and consistency tethers a brand to a world of creative complacency. A …
View ArticleAmazon just tweaked its controversial app icon again
The design has a checkered past. Amazon refreshed its mobile app icon back in 2021, replacing its rather basic shopping trolley design with something …
View ArticleUpwork's new identity shows the importance of motion in modern branding
The freelance platform gets a dynamic brand refresh. Rebranding a freelance talent platform sounds like a tall task. How do you give an exciting and …
View ArticleThe new Slipknot logo is a real Disasterpiece
Fans aren't loving the brand new 'S'. Music fans can be fiercely protective of their most beloved bands, and as the team behind Slipknot's new …
View ArticleKamala Harris’ Las Vegas Sphere takeover is a shining branding move
The Democratic campaign hits the big screen. This year's US presidential race has been an unprecedented time, with NFTs, MAGADonald's and Brat summer …
View ArticleIt's time for a rebrand roundup!
The very best recent rebrands from Bose's iconic heritage revamp to that surprisingly controversial Nottingham Building Society logo that even the city's official Robin Hood actor hates (yes that's a...
View ArticleThe best rebrands of all time
Even the biggest brands can't stay the same for ever. We look back at some of the best rebrands of all time. Branding is a tricky business. On the one …
View ArticleTriumph’s heritage logo revival is retro perfection
The 1907 design hasn’t been seen in over 100 years. Motorcycle brand Triumph has revived its classic logo in the launch of its new heritage range. The …
View ArticleJapan Airlines' sleek rebrand is a soaring success
Traditional heritage meets modern design. Japan Airlines has unveiled a sleek rebrand that aims to bring a global appeal to its visual identity. With …
View ArticleThese bizarre AI billboards are a dystopian nightmare
Who thought laser eyes were a good idea? AI has been rapidly advancing in the past few years and for the most part, I've been fairly unfazed – until …
View ArticleElon Musk fixed the X logo design optical illusion, and we almost didn't notice
He might actually have hired a designer this time. In recent years, it's often seemed like Tesla CEO Elon Musk has been too busy auditioning for the …
View ArticleViral '80s logo redesigns are a nostalgic delight
Netflix, Google and more get the retro treatment on TikTok. We've seen plenty of examples of artists reimagining famous logos in different styles, …
View ArticleThe Adelaide Crows AFL logo backlash is a little unfair
Yes, the new design is retro – but that's the point. AFL team Adelaide Crows has unveiled a new logo, drawing on the team's '90s roots and throwing …
View Article